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Brand positioning in the pharmaceutical industry: content analysis applied to antiaging drugs
Under the shifting dynamics of pharmaceutical industries, companies must be responsive to adjust their strategies to the constantly evolving environment as well as predict future changes to be able to prepare and position ...
The personal branding of the entrepreneur - a unique asset for a new venture: a study with young french entrepreneurs
This research aims to identify the characteristics of an entrepreneur’s efficient personal branding strategy that is valuable for his/her company. It also tries to analyze the projected outcomes of the personal brand of ...