Now showing items 1-2 of 2
'The luxury market in Brazil: an analysis of its complexity'
The aim of the present research thesis is to investigate the luxury market in Brazil and how brand can survive in such context. All over the world this sector is becoming more and more crucial, due to many factors, such ...
Expanding the toolkit for industry analysis: an application of the value capture concept
The purpose of this study is to apply value-based business concepts to a product in order to gain insight into the competitive environment within its related industry. This case study is based upon qualitative information ...