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A study of the musical theatre industry and production in São Paulo: challenges and opportunities
A presente pesquisa é um estudo da indústria de teatro musical em São Paulo, destacando os principais desafios e oportunidades que a indústria enfrenta. Tal análise permite alcançar o objetivo principal do trabalho, que é ...
Influence of sudden incidents on the brand reputation of a firm and its reaction
The automotive industry always has been crisis prone and with the most recent Volkswagen emission incident, this dissertation aims at understanding the effects of a crisis on the brand reputation of the affected firm, ...
Ecommerce as internationalization strategy: an exploratory study based on premium fashion brazilian brands: case study of farfetch
As stated by Hoffmann and Coste-Manière (2012) 'The web is a mass medium that contrast completely with the traditional codes of exclusivity associated with the luxury industry, and has long been simply rejected by the ...