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Xiaomi in the internationalization process: failures and lessons
(2021-02-23)
Along with the trend of globalization, the rise of the Chinese economy, and the encouraging policies published by the government, more and more Chinese companies started to walk across the border. However, there are always ...
Challenges and opportunities of Chinese commercial banks in the Brazilian market: a case study
(2021-02-03)
In the first decade of the 21st century, the five largest Chinese Commercial banks entered the Brazilian market. However, as state-owned joint-stock banks with global expansion, the “Big-5 ” Chinese banks have faced ...
International Market Selection for Emerging Markets: evidence from the Italian wine SMEs
(2020-11-25)
In the context of an increasing critical role of Emerging Markets in today’s globalized economy and international trade flows, this study contributes to the research on the topic of International Market Selection (IMS) and ...
Standardization and adaptation in multinational corporations: applied study on Samsung’s marketing mix strategy
(2020-04-27)
O marketing internacional é o processo de planejamento e realização de transações entre fronteiras para criar trocas que satisfaçam os objetivos de indivíduos e organizações (Czinkota & Ronkainen, 2006). A abordagem de ...
The Internationalization of AccorHotels in South America: why and how?
(2018-08-20)
The tourism industry has been booming worldwide over the last decades, and South America has not been an exception. According to the data provided by the UNWTO, the continent had one of the highest growth in terms of ...
Luxury strategy of perfume brands in emerging markets: an exploratory study of luxury brands in the perfumes sector in Brazil
(2016-12-20)
In recent years, emerging markets – considered the lead countries of the ‘developing world’ – have been outgrowing developed countries within the scope of the luxury market worldwide. Consequently, these new markets represent ...
International entry modes in Brazil and the CAGE distances effects
(2016-02-25)
The international entry mode choices have a relevant importance for the impact they have on successful internationalization strategies. Many theories have been developed to describe which entry mode may be better than ...
Entry mode choice and market selection of born globals in developing countries: a multiple-case study of the ecuadorian software sector
(2016-01-08)
The 'Born Global' phenomenon refers to companies that regard the global market as their natural context and that start their internationalization process very early after inception. Traditional theories like the Uppsala ...
A qualitative study of the internationalization of born-global technology start-ups in Brazil
(2015-12-17)
O fenômeno das empresas born globals e a internacionalização de empresas brasileiras de base tecnológica são tópicos recentes na literatura acadêmica, devido também ao fenômeno ser recente. Não existem muitos estudados ...
Winning in Brazil: how institutional voids affect the entry decision making process of foreign venture capital firms coming to Brazil
(2015-09-08)
The master thesis for the achievement of the academic status master of science in international management (MPGI) will aim to solve the research question of how institutional voids affect the entry decision-making process ...
