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Author
    Albrecht, Christian (1)Chouan, Camille Aliénor Rebecca (1)Degano, Riccardo (1)Ishigai, Patricia Akemi (1)Luca, Giovanna Maria Lamberti de (1)Magalhães, Ariadne Braz (1)Martins, Octhavio de Freitas (1)Mistura, Fernando Luiz Napolitano de Godoy (1)Nakahara, Rodrigo Aoyama (1)Paz, Julia Oliveira da (1)... View More
Advisor
    Pereira, Luís Henrique (2)Prado Júnior, Sérvio Túlio (2)Alves, Mário Aquino (1)Andreassi, Tales (1)Barki, Edgard Elie Roger (1)Calixto, Cyntia Vilasboas (1)Castro, Luciano Thomé e (1)Oliveira, Antonio Carlos Manfredini da Cunha (1)Pereira, Luis Henrique (1)Pereira, Susana Carla Farias (1)... View More
Subject
    Empresas multinacionais (13)
    Globalização (3)Brazil (2)Internacionalização (2)International marketing (2)Internationalization (2)Marketing (2)Marketing de relacionamento (2)Marketing internacional (2)Relações econômicas internacionais (2)... View More
Knowledge Area
    Administração de empresas (1)Ciência política (12)
FGV Units
    Escolas (13)... View More
Date Issued
    2020 (1)2018 (1)2016 (3)2015 (2)2014 (2)2013 (1)2012 (1)2011 (2)
Document type
    Dissertation (12)Thesis (1)

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Standardization and adaptation in multinational corporations: applied study on Samsung’s marketing mix strategy 

Ishigai, Patricia Akemi (2020-04-27)
Examination Board: Shin, Jiwoong; Morgado, Maurício Gerbaudo
O marketing internacional é o processo de planejamento e realização de transações entre fronteiras para criar trocas que satisfaçam os objetivos de indivíduos e organizações (Czinkota & Ronkainen, 2006). A abordagem de ...
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The Internationalization of AccorHotels in South America: why and how? 

Wendling, Julien Gauthier (2018-08-20)
Examination Board: Fleury, Maria Tereza Leme; Garrido, Ivan Lapuente
The tourism industry has been booming worldwide over the last decades, and South America has not been an exception. According to the data provided by the UNWTO, the continent had one of the highest growth in terms of ...
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Luxury strategy of perfume brands in emerging markets: an exploratory study of luxury brands in the perfumes sector in Brazil 

Paz, Julia Oliveira da (2016-12-20)
Examination Board: Morgado, Maurício Gerbaudo; Rocha, Thelma Valéria
In recent years, emerging markets – considered the lead countries of the ‘developing world’ – have been outgrowing developed countries within the scope of the luxury market worldwide. Consequently, these new markets represent ...
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International entry modes in Brazil and the CAGE distances effects 

Degano, Riccardo (2016-02-25)
Examination Board: Rochman, Ricardo Ratner; Gelis Filho, Antonio
The international entry mode choices have a relevant importance for the impact they have on successful internationalization strategies. Many theories have been developed to describe which entry mode may be better than ...
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Entry mode choice and market selection of born globals in developing countries: a multiple-case study of the ecuadorian software sector 

Salazar, María Alejandra Calvache (2016-01-08)
Examination Board: Villar, Cristiane Biazzin; Martins, Guilherme Silveira
The 'Born Global' phenomenon refers to companies that regard the global market as their natural context and that start their internationalization process very early after inception. Traditional theories like the Uppsala ...
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A qualitative study of the internationalization of born-global technology start-ups in Brazil 

Martins, Octhavio de Freitas (2015-12-17)
Examination Board: Vianna, Nadia Wacila Hanania; Aidar, Marcelo Marinho
O fenômeno das empresas born globals e a internacionalização de empresas brasileiras de base tecnológica são tópicos recentes na literatura acadêmica, devido também ao fenômeno ser recente. Não existem muitos estudados ...
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Winning in Brazil: how institutional voids affect the entry decision making process of foreign venture capital firms coming to Brazil 

Albrecht, Christian (2015-09-08)
The master thesis for the achievement of the academic status master of science in international management (MPGI) will aim to solve the research question of how institutional voids affect the entry decision-making process ...
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Decision of using local supplier as a CSR strategy: drivers and benefits for large international companies 

Luca, Giovanna Maria Lamberti de (2014-06-11)
Examination Board: Prado Júnior, Sérvio Túlio; Mendonça, Patrícia Maria Emerenciano de
This research provides a comprehensive analysis of purchasing approaches associated to CSR strategies presenting drivers and benefits for MNCs to use local suppliers. Globalization and the pressure for better products and ...
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Open Innovation in the pharmaceutical industry 

Magalhães, Ariadne Braz (2014-01-29)
Examination Board: Andreassi, Tales; Stal, Eva
O objetivo desse estudo é discutir a estratégia de inovação aberta adotada pelas quarto maior companhias farmacêuticas norte-americanas nos último quarto anos. A inovação tem sido reconhecida como uma fonte essencial de ...
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Creating buyer-supplier commitment in food supply chains at the base of the pyramid 

Chouan, Camille Aliénor Rebecca (2013-11-26)
Examination Board: Scare, Roberto Fava; Alves, Mário Aquino
Esta pesquisa analisa o papel dos aspectos relacionais tais como confiança, comprometimento, interdependência e uso de poder âmbito das estratégias de negócios inclusivos que envolvem pequenos agricultores nas cadeias de ...
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