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Standardization and adaptation in multinational corporations: applied study on Samsung’s marketing mix strategy
(2020-04-27)
O marketing internacional é o processo de planejamento e realização de transações entre fronteiras para criar trocas que satisfaçam os objetivos de indivíduos e organizações (Czinkota & Ronkainen, 2006). A abordagem de ...
The Internationalization of AccorHotels in South America: why and how?
(2018-08-20)
The tourism industry has been booming worldwide over the last decades, and South America has not been an exception. According to the data provided by the UNWTO, the continent had one of the highest growth in terms of ...
Luxury strategy of perfume brands in emerging markets: an exploratory study of luxury brands in the perfumes sector in Brazil
(2016-12-20)
In recent years, emerging markets – considered the lead countries of the ‘developing world’ – have been outgrowing developed countries within the scope of the luxury market worldwide. Consequently, these new markets represent ...
International entry modes in Brazil and the CAGE distances effects
(2016-02-25)
The international entry mode choices have a relevant importance for the impact they have on successful internationalization strategies. Many theories have been developed to describe which entry mode may be better than ...
Entry mode choice and market selection of born globals in developing countries: a multiple-case study of the ecuadorian software sector
(2016-01-08)
The 'Born Global' phenomenon refers to companies that regard the global market as their natural context and that start their internationalization process very early after inception. Traditional theories like the Uppsala ...
A qualitative study of the internationalization of born-global technology start-ups in Brazil
(2015-12-17)
O fenômeno das empresas born globals e a internacionalização de empresas brasileiras de base tecnológica são tópicos recentes na literatura acadêmica, devido também ao fenômeno ser recente. Não existem muitos estudados ...
Winning in Brazil: how institutional voids affect the entry decision making process of foreign venture capital firms coming to Brazil
(2015-09-08)
The master thesis for the achievement of the academic status master of science in international management (MPGI) will aim to solve the research question of how institutional voids affect the entry decision-making process ...
Decision of using local supplier as a CSR strategy: drivers and benefits for large international companies
(2014-06-11)
This research provides a comprehensive analysis of purchasing approaches associated to CSR strategies presenting drivers and benefits for MNCs to use local suppliers. Globalization and the pressure for better products and ...
Open Innovation in the pharmaceutical industry
(2014-01-29)
O objetivo desse estudo é discutir a estratégia de inovação aberta adotada pelas quarto maior companhias farmacêuticas norte-americanas nos último quarto anos. A inovação tem sido reconhecida como uma fonte essencial de ...
Creating buyer-supplier commitment in food supply chains at the base of the pyramid
(2013-11-26)
Esta pesquisa analisa o papel dos aspectos relacionais tais como confiança, comprometimento, interdependência e uso de poder âmbito das estratégias de negócios inclusivos que envolvem pequenos agricultores nas cadeias de ...
