Search
Now showing items 1-10 of 17
The effect of region of origin on the individual brands in the region: a study about São Roque and Vinícola Goés
(2020-01)
Regional marketing is an exercise that regions develop so that they can benefit from the region’s unique advantages and distinguish themselves from other regions. It happens in regions all around the world and with this ...
Service process and outcome quality: a study on Brazilian municipalities' education service
(2019-12-19)
This study aims to analyse the impact of ten dimensions of the education service process in the municipalities of São Paulo, Brazil, on students’ performance (the education service outcome) – assessed by the IDEB scores. ...
Fighting customer churn rate: an exploration of customer defection in financial services
(2019-05-20)
Several papers have related customer churn with customer relationship management (CRM) in a wide range of industries. Few empirical studies have analyzed the Brazilian Consortium segment deeply in order to evaluate customer ...
Country of origin Brazil: can Brazilian-Armenian luxury fashion brands be successful in the Russian market?
(2019-03-22)
The study focuses on the Russian market, where the political situation and the economic sanctions imposed on Russia caused the decrease in the sales of Western luxury brands. The purpose of this study was to evaluate the ...
A study of French corporate diplomats in Brazil
(2018-12-14)
As multinational companies gain in weight economically and socially in an ever-increasingly globalized world, relations with nation-states and actors from the civil society become more important in order to defend and ...
The evolution of wind power in Brazil: analysis of government policy and its effects
(2018-12-10)
Cada vez mais pressionados para investir em fontes de energia sustentável, os governos são influenciados principalmente pelas novas exigências do meio ambiente, dos consumidores e da sociedade. A solução ótima encontrada ...
The men footwear industry in Brazil: challenges and opportunities
(2018-09)
After a deep economic crisis that started in 2014 and the entrance of Chinese products in the Brazilian footwear market, many manufacturers and retailers have experienced drop in sales and mass layoffs. These events served ...
Investiments in distressed assets in Brazil
(2018-08-01)
Investment in distressed assets, while relatively mature in developed markets, has become more and more common in Brazil in a context of a lingering economic downturn, offering interesting but risky opportunities to domestic ...
Dermocosmetics’ industry in Brazil and Germany: a comparison of consumer preferences between these countries
(2018-06-08)
This work examines the industry of Dermocosmetics or Cosmeceuticals, with a focus on the female consumer behavior. The scope of this work is the Brazilian and German markets, given that these two countries are among the ...
The emergence of Islamic finance: an exploratory study of Brazil
(2018-04-13)
Islamic finance has been a trendy topic globally, gaining the attention of Muslims and non-Muslims. It stands for a financial system that follows the sharia (Islamic law), which is guided by ethical principles and social ...