Regional marketing is an exercise that regions develop so that they can benefit from the region’s unique advantages and distinguish themselves from other regions. It happens in regions all around the world and with this ...

This study aims to analyse the impact of ten dimensions of the education service process in the municipalities of São Paulo, Brazil, on students’ performance (the education service outcome) – assessed by the IDEB scores. ...

Several papers have related customer churn with customer relationship management (CRM) in a wide range of industries. Few empirical studies have analyzed the Brazilian Consortium segment deeply in order to evaluate customer ...

The study focuses on the Russian market, where the political situation and the economic sanctions imposed on Russia caused the decrease in the sales of Western luxury brands. The purpose of this study was to evaluate the ...

As multinational companies gain in weight economically and socially in an ever-increasingly globalized world, relations with nation-states and actors from the civil society become more important in order to defend and ...

Cada vez mais pressionados para investir em fontes de energia sustentável, os governos são influenciados principalmente pelas novas exigências do meio ambiente, dos consumidores e da sociedade. A solução ótima encontrada ...

After a deep economic crisis that started in 2014 and the entrance of Chinese products in the Brazilian footwear market, many manufacturers and retailers have experienced drop in sales and mass layoffs. These events served ...

Investment in distressed assets, while relatively mature in developed markets, has become more and more common in Brazil in a context of a lingering economic downturn, offering interesting but risky opportunities to domestic ...

This work examines the industry of Dermocosmetics or Cosmeceuticals, with a focus on the female consumer behavior. The scope of this work is the Brazilian and German markets, given that these two countries are among the ...

Islamic finance has been a trendy topic globally, gaining the attention of Muslims and non-Muslims. It stands for a financial system that follows the sharia (Islamic law), which is guided by ethical principles and social ...