Now showing items 1-5 of 5
Franchising as a catalyst for conscious capitalism in retail: an exploratory study on the benefits in franchising chains
Franchising is an internationally implemented business model characterized by a great partnership and responsibility between the parties, being compared in some studies to a marriage relationship, due to the high degree ...
Differences between the Chinese and America Greenfield foreign direct investment in Latin America from 2007 to 2017
Using the Global Location Trends database from IBM, this paper attempts to understand the impacts of the Greenfield FDI in the region and analyse, in more detail the Chinese Greenfield investment in Latin America from 2007 ...
The effect of region of origin on the individual brands in the region: a study about São Roque and Vinícola Goés
Regional marketing is an exercise that regions develop so that they can benefit from the region’s unique advantages and distinguish themselves from other regions. It happens in regions all around the world and with this ...
Landownership in the countryside of Portugal and wildfires: a qualitative approach
Every year in the summer, the news about wildfires happening somewhere in Portugal reaches the world through the media (RTP, 2017; Publico, 2019), and when the winter arrives, everything is fine again, but the cycle repeats ...
Mining companies and sustainability: role of CSR in Canadian mining companies in Brazil
Given the rising interest in corporate social responsibility and tighter scrutiny in environmental regulation compliance, mineral extraction companies have encountered more challenges in their internationalization process. ...