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'The luxury market in Brazil: an analysis of its complexity'
(2017-12-20)
The aim of the present research thesis is to investigate the luxury market in Brazil and how brand can survive in such context. All over the world this sector is becoming more and more crucial, due to many factors, such ...
A study of the musical theatre industry and production in São Paulo: challenges and opportunities
(2017-12-13)
A presente pesquisa é um estudo da indústria de teatro musical em São Paulo, destacando os principais desafios e oportunidades que a indústria enfrenta. Tal análise permite alcançar o objetivo principal do trabalho, que é ...
Brand positioning in the pharmaceutical industry: content analysis applied to antiaging drugs
(2017-12-13)
Under the shifting dynamics of pharmaceutical industries, companies must be responsive to adjust their strategies to the constantly evolving environment as well as predict future changes to be able to prepare and position ...
Economic history of cocoa in Southern Bahia its role on economy, society and culture
(2017-12-07)
Using an historical point of view and using the analysis of Jorge Amado in his books and works on cocoa, I will analyze the relation between Cocoa’s crop and the Bahian society that created the 'cocoa civilization' using ...
The organizational model of liberated companies: what they have in common?
(2017-12-06)
This study addresses the current debate about the existence of an organizational model in liberated companies, which impacts its generalization and its transmission over time. Our purpose is to determine whether there is ...
The personal branding of the entrepreneur - a unique asset for a new venture: a study with young french entrepreneurs
(2017-12-06)
This research aims to identify the characteristics of an entrepreneur’s efficient personal branding strategy that is valuable for his/her company. It also tries to analyze the projected outcomes of the personal brand of ...
The millennials luxury brand engagement on social media: a comparative study of Brazilians and Italians
(2017-12)
A invenção da internet criou uma nova dimensão de engajamento do consumidor com marcas. Durante as últimas décadas, mídias sociais se tornaram uma das atividades mais populares entre consumidores ao redor do mundo, levando ...
'Ça marche!', a profile of early-stage business accelerators in France
(2017-11-30)
Early-stage company acceleration, while a relatively new phenomenon, is more and more popular among startup founders and are becoming a key element of the global entrepreneurship ecosystem. Those fixed-term, competitive ...
The dawn of solar power in Brazil: current state and future challenges
(2017-11-29)
As a sun-soaked South American giant with a population of more than 200 million, Brazil is considered to have some of the best conditions for solar power worldwide. Despite its tremendous potential, the countryhas so far ...
A comparative study of recycling in the European and Brazilian textile industry
(2017-11-29)
This master thesis analyzes and compares the Brazilian and European textile recycling industries. The research analyzes how both Europe and Brazil can learn from each other to improve the textile recycling process and ...