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Author
    Bedier, Josephine Marie Laurence Camille (1)Bouyer, Timothee Francois Marie Andre (1)Brizolla, Natasha (1)Buck, Alexander Wolfram (1)Dowlatyari, Marie (1)Garvert, Ulrich (1)Giraldou, Clara Yolanda (1)Grüner, Ann-Kathrin (1)Held, Gerrit Simon Rudolf (1)Huché-Deniset, Fabien Michael Philippe (1)... View More
Advisor
    Pacheco, Julia Alice Sophia von Maltzan (5)Prado Júnior, Sérvio Túlio (3)Curado, Isabela Baleeiro (2)Pereira, Luís Henrique (2)Sarfati, Gilberto (2)Alves, Mário Aquino (1)Costa, Ligia Maura (1)Farias, Lauro Emilio Gonzalez (1)Gabrielli, Marcio Fernandes (1)Leite, Jaci Corrêa (1)... View More
Subject
    Estratégia (3)Strategy (3)Análise de indústria (2)Brasil (2)Brazil (2)Comportamento do consumidor (2)Desenvolvimento organizacional (2)Eficiência organizacional (2)Empreendedorismo (2)Geração Y (2)... View More
Knowledge Area
    Ciência política (22)
FGV Units
    Escolas (22)... View More
Date Issued
    2017 (22)
Document type
    Dissertation (22)

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'The luxury market in Brazil: an analysis of its complexity' 

Ruggiero, Lorenzo de (2017-12-20)
Examination Board: Rochman, Ricardo Ratner; Gelis Filho, Antonio
The aim of the present research thesis is to investigate the luxury market in Brazil and how brand can survive in such context. All over the world this sector is becoming more and more crucial, due to many factors, such ...
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A study of the musical theatre industry and production in São Paulo: challenges and opportunities 

Montangerand, Candice Lúcia Chris Aché (2017-12-13)
Examination Board: Rosenthal, Benjamin; Rocha, Thelma Valeria
A presente pesquisa é um estudo da indústria de teatro musical em São Paulo, destacando os principais desafios e oportunidades que a indústria enfrenta. Tal análise permite alcançar o objetivo principal do trabalho, que é ...
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Brand positioning in the pharmaceutical industry: content analysis applied to antiaging drugs 

Brizolla, Natasha (2017-12-13)
Examination Board: Pereira, Luís Henrique; Prado, Karen Perrota Lopes de Almeida
Under the shifting dynamics of pharmaceutical industries, companies must be responsive to adjust their strategies to the constantly evolving environment as well as predict future changes to be able to prepare and position ...
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Economic history of cocoa in Southern Bahia its role on economy, society and culture 

Lamberti, Filippo (2017-12-07)
Examination Board: Goldbaum, Sergio; Pires, Jorge Oliveira
Using an historical point of view and using the analysis of Jorge Amado in his books and works on cocoa, I will analyze the relation between Cocoa’s crop and the Bahian society that created the 'cocoa civilization' using ...
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The organizational model of liberated companies: what they have in common? 

Kerloc’h, Gaëtan Samuel Corentin (2017-12-06)
Examination Board: Ribeiro, Fernanda; Barros, Amon
This study addresses the current debate about the existence of an organizational model in liberated companies, which impacts its generalization and its transmission over time. Our purpose is to determine whether there is ...
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The personal branding of the entrepreneur - a unique asset for a new venture: a study with young french entrepreneurs 

Huché-Deniset, Fabien Michael Philippe (2017-12-06)
Examination Board: Andrade, Lilian Furquim de Campos; Pereira, Luís Henrique
This research aims to identify the characteristics of an entrepreneur’s efficient personal branding strategy that is valuable for his/her company. It also tries to analyze the projected outcomes of the personal brand of ...
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The millennials luxury brand engagement on social media: a comparative study of Brazilians and Italians 

Yamawaki, Melissa Akemi Casagrande (2017-12)
Examination Board: Rosenthal, Benjamin; Hemzo, Miguel Angelo
A invenção da internet criou uma nova dimensão de engajamento do consumidor com marcas. Durante as últimas décadas, mídias sociais se tornaram uma das atividades mais populares entre consumidores ao redor do mundo, levando ...
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'Ça marche!', a profile of early-stage business accelerators in France 

Moreau, Antoine Jacques Marie (2017-11-30)
Examination Board: Minardi, Andrea Maria Accioly Fonseca; Campos Neto, Newton Monteiro de
Early-stage company acceleration, while a relatively new phenomenon, is more and more popular among startup founders and are becoming a key element of the global entrepreneurship ecosystem. Those fixed-term, competitive ...
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The dawn of solar power in Brazil: current state and future challenges 

Held, Gerrit Simon Rudolf (2017-11-29)
Examination Board: Carvalho, André Pereira de; Costa, Angelo Gurgel
As a sun-soaked South American giant with a population of more than 200 million, Brazil is considered to have some of the best conditions for solar power worldwide. Despite its tremendous potential, the countryhas so far ...
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A comparative study of recycling in the European and Brazilian textile industry 

Garvert, Ulrich (2017-11-29)
Examination Board: Cattini Júnior, Orlando; Silva, Minelle Enéas da
This master thesis analyzes and compares the Brazilian and European textile recycling industries. The research analyzes how both Europe and Brazil can learn from each other to improve the textile recycling process and ...
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