The aim of the present research thesis is to investigate the luxury market in Brazil and how brand can survive in such context. All over the world this sector is becoming more and more crucial, due to many factors, such ...

Under the shifting dynamics of pharmaceutical industries, companies must be responsive to adjust their strategies to the constantly evolving environment as well as predict future changes to be able to prepare and position ...

A presente pesquisa é um estudo da indústria de teatro musical em São Paulo, destacando os principais desafios e oportunidades que a indústria enfrenta. Tal análise permite alcançar o objetivo principal do trabalho, que é ...

Using an historical point of view and using the analysis of Jorge Amado in his books and works on cocoa, I will analyze the relation between Cocoa’s crop and the Bahian society that created the 'cocoa civilization' using ...

This research aims to identify the characteristics of an entrepreneur’s efficient personal branding strategy that is valuable for his/her company. It also tries to analyze the projected outcomes of the personal brand of ...

This study addresses the current debate about the existence of an organizational model in liberated companies, which impacts its generalization and its transmission over time. Our purpose is to determine whether there is ...

A invenção da internet criou uma nova dimensão de engajamento do consumidor com marcas. Durante as últimas décadas, mídias sociais se tornaram uma das atividades mais populares entre consumidores ao redor do mundo, levando ...

Early-stage company acceleration, while a relatively new phenomenon, is more and more popular among startup founders and are becoming a key element of the global entrepreneurship ecosystem. Those fixed-term, competitive ...

Corruption is widespread in developed countries and emerging countries alike, both in the public and private sector, and corrupt activities have become embedded within daily routines for too many companies and government ...

As a sun-soaked South American giant with a population of more than 200 million, Brazil is considered to have some of the best conditions for solar power worldwide. Despite its tremendous potential, the countryhas so far ...