In 2000, the city of Barcelona launched 22@ Barcelona, dubbed the innovation district. The city sees the project as a means to accelerate Barcelona’s transition toward the knowledge economy. Other cities around the world ...

Luxury has evolved over the centuries; new challenges have created questions of appropriate strategies for brands. Experience and authenticity became important aspects in the field: consumers are enjoying more material ...

This work presents a real case of a company in a distressed situation: PlywoodCo. The objective of this work is to understand why PlywoodCo. got in its current distressed situation and, based on that, propose a financial ...

Private equity, or the act of funds or investors to invest in companies unquoted on public exchange, has taken an increasing importance in the financial world in the past few years. Indeed, while the emergence of a private ...

Practices in Social media refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand ...

From 2000, China’s internationalization process intensified and highlighted cultural differences against Western perspectives. One of those is the divergence in management and leadership practices. Based on a literature ...

The Brazilian luxury goods market has been registering substantial growth with many international brands establishing presence in the country. When entering the market, the perfect location seems for most of them to be ...

O mercado de eventos corporativos no Brasil se encontra em forte expansão na medida em que a economia brasileira ganha maior destaque no mundo e as empresas nacionais crescem e mudam de patamar. Apenas em 2013, as receitas ...

Uma importante tendência do mercado de luxo é a extensão de marca em um novo segmento de mercado por meio da chamada extensão vertical, que pode ser para cima ou para baixo. Em outras palavras, significa que a organização ...

Este trabalho acadêmico explora, em linhas gerais, a questão da adaptação do contrato de investimento internacional, e o tema ‘cláusula de hardship’ em específico. Objetiva-se efetuar uma análise detalhada da cláusula de ...