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Innovation districts: an investigation of the replication of the 22@ Barcelona's Model in Boston
(2014-12-22)
In 2000, the city of Barcelona launched 22@ Barcelona, dubbed the innovation district. The city sees the project as a means to accelerate Barcelona’s transition toward the knowledge economy. Other cities around the world ...
Distressed situation and renegotiation plan: a case study
(2014-12-19)
This work presents a real case of a company in a distressed situation: PlywoodCo. The objective of this work is to understand why PlywoodCo. got in its current distressed situation and, based on that, propose a financial ...
Practices in social media in the travel education business
(2014-12-19)
Practices in Social media refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand ...
New challenges in the luxury universe: an exploratory study of the concept of luxury experience in the Brazilian market from the perspective of brands and consumers: a case study of Pati Piva
(2014-12-19)
Luxury has evolved over the centuries; new challenges have created questions of appropriate strategies for brands. Experience and authenticity became important aspects in the field: consumers are enjoying more material ...
The Brazilian and the french private equity sectors from 2006 to present: a comparative analysis
(2014-12-19)
Private equity, or the act of funds or investors to invest in companies unquoted on public exchange, has taken an increasing importance in the financial world in the past few years. Indeed, while the emergence of a private ...
Defining leadership in China: a literature review: how is leadership defined in China by scholars based on a review of published researches since 2000?
(2014-12-15)
From 2000, China’s internationalization process intensified and highlighted cultural differences against Western perspectives. One of those is the divergence in management and leadership practices. Based on a literature ...
Iguatemi: creating opportunities for international luxury brands in Brazil
(2014-12-11)
The Brazilian luxury goods market has been registering substantial growth with many international brands establishing presence in the country. When entering the market, the perfect location seems for most of them to be ...
Eventos corporativos: atual alavanca de crescimento dos resorts
(2014-11-27)
O mercado de eventos corporativos no Brasil se encontra em forte expansão na medida em que a economia brasileira ganha maior destaque no mundo e as empresas nacionais crescem e mudam de patamar. Apenas em 2013, as receitas ...
The online distribution strategy of luxury products and their vertical extensions
(2014-11-14)
Uma importante tendência do mercado de luxo é a extensão de marca em um novo segmento de mercado por meio da chamada extensão vertical, que pode ser para cima ou para baixo. Em outras palavras, significa que a organização ...
Adaptation of the international investment contract: the hardship clause
(2014-10-23)
Este trabalho acadêmico explora, em linhas gerais, a questão da adaptação do contrato de investimento internacional, e o tema ‘cláusula de hardship’ em específico. Objetiva-se efetuar uma análise detalhada da cláusula de ...