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Economic sustainability of indoor vertical farming in São Paulo
Vertical farming, the practice of growing produce either vertically or in vertically stacked layers, has received growing attention from investors, media, and scholars – specially in most recent decades. Until recently, ...
Social cause marketing & women empowerment: explanatory case study of a women empowerment cause-related marketing initiative in Brazil
Cause-related marketing may offer opportunities that can contribute to women’s empowerment while having a positive impact on companies leading such programs. This paper seeks to broaden the existing understanding of women ...