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Fintech & the banking industry: disruption or evolution?
(2018-04-13)
This master dissertation aimed to understand the rise of the fintechs in the banking industry under an academic basis with a special focus on the Spanish market. The intention was to discuss if fintechs play a disruptive ...
A study of the musical theatre industry and production in São Paulo: challenges and opportunities
(2017-12-13)
A presente pesquisa é um estudo da indústria de teatro musical em São Paulo, destacando os principais desafios e oportunidades que a indústria enfrenta. Tal análise permite alcançar o objetivo principal do trabalho, que é ...
Influence of sudden incidents on the brand reputation of a firm and its reaction
(2017-10-30)
The automotive industry always has been crisis prone and with the most recent Volkswagen emission incident, this dissertation aims at understanding the effects of a crisis on the brand reputation of the affected firm, ...
Luxury strategy of perfume brands in emerging markets: an exploratory study of luxury brands in the perfumes sector in Brazil
(2016-12-20)
In recent years, emerging markets – considered the lead countries of the ‘developing world’ – have been outgrowing developed countries within the scope of the luxury market worldwide. Consequently, these new markets represent ...
Maturing born globals in Latin America: the effect of product innovation and access to finance on performance
(2016-11-03)
No âmbito dos campos de conhecimento -negócios internacionais e empreendedorismo- o seguinte projeto visa investigar um tema pouco explorado: o desempenho pós-estabelecimento de Born Globals maduras em relação com o de ...
Consumer perception of Brazilian beef: insights from a quantitative study in Europe
(2016-09-14)
Brazilian beef companies have been very successful in recent years due to a range of external factors. These factors include a favourable climate in Brazil and an abundant supply of natural resources (such as supply of ...
Nation branding through mega-events and the impact on tourism development in the host country: a study on the 2014 FIFA World Cup in Brazil
(2016-09-14)
Nation branding has recently gained importance as countries strive for a global competitive advantage to attract worldwide tourists, foreign direct investment and talented workforce, and to enhance consumer preferences for ...
Ecommerce as internationalization strategy: an exploratory study based on premium fashion brazilian brands: case study of farfetch
(2016-02-22)
As stated by Hoffmann and Coste-Manière (2012) 'The web is a mass medium that contrast completely with the traditional codes of exclusivity associated with the luxury industry, and has long been simply rejected by the ...
Co-creation in hospitality industry: a case study on the drivers of traveler-generated content
(2015-12-18)
User-generated content in travel industry is the phenomenon studied in this research, which aims to fill the literature gap on the drivers to write reviews on TripAdvisor. The object of study is relevant from a managerial ...
A qualitative study of the internationalization of born-global technology start-ups in Brazil
(2015-12-17)
O fenômeno das empresas born globals e a internacionalização de empresas brasileiras de base tecnológica são tópicos recentes na literatura acadêmica, devido também ao fenômeno ser recente. Não existem muitos estudados ...