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Expanding the toolkit for industry analysis: an application of the value capture concept
The purpose of this study is to apply value-based business concepts to a product in order to gain insight into the competitive environment within its related industry. This case study is based upon qualitative information ...
The eager fight for supremacy in the online service industry: a comparative study of M&A activities: case studies of Apple, Google and Microsoft
The Online Service Industry is characterized by high M&A activity in the time from 2005 to 2015. Especially the leading companies Apple, Google and Microsoft embed this way of inorganic growth in their corporate strategy. ...