FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional

The effects of happiness in the productivity of sales teams

Tamaro, Ariane Leme
2020-05-28

Neste estudo, buscamos descobrir se existe uma correlação entre a felicidade no local de trabalho e a produtividade das equipes de vendas. O estudo começa com a introdução do conceito de felicidade e sua evolução ao longo ...

Standardization and adaptation in multinational corporations: applied study on Samsung’s marketing mix strategy

Ishigai, Patricia Akemi
2020-04-27

O marketing internacional é o processo de planejamento e realização de transações entre fronteiras para criar trocas que satisfaçam os objetivos de indivíduos e organizações (Czinkota & Ronkainen, 2006). A abordagem de ...

Solo travel: extraordinary experiences and personal transformation

Sanchez de Rojas, Isadora Matsuda
2020-04-16

The purpose of this research is to analyze the transformative and enduring effects of extraordinary experiences. For this, the extraordinary experience of solo travel was explored, defined in this work as traveling alone ...

The asymmetric dominance effect and beer brands

Sun, William
2020-04-07

This study aims to explore in which situations the asymmetric dominance effect might happen or not. Some authors suggest that the effect only happen in very rare occasions, where the stimuli is quantitative and clear. As ...

The impact of blockchain technology on eco-labelling schemes: a study in the fishing industry

Cohen, Alexander
2020-03-17

The food industry has an enormous global impact on the environment and our societies. With a broad variety of products available to us consumers, there is a rising demand for knowledge about the production of goods and ...

Entrepreneurship in Brazil: challenges encountered by French entrepreneurs

Gamiette, Floriane Monica
2020-03-30

This research is focused on the challenges that French entrepreneurs encounter when having a business in Brazil, especially at the opening and while running a business. Brazil has welcomed many French entrepreneurs since ...

Brand anthropomorphism and its impact on consumer brand identification, brand advocacy and consumer brand engagement on social media

Ferreira, Juliana Correa
2020-03-12

Anthropomorphism has been for long known as a phenomenon that is enrooted in mankind’s history. Its presence and importance are undeniable as it has been noticed in several fields, ranging from religion to marketing. In ...

Economic sustainability of indoor vertical farming in São Paulo

Trimbo, Alex Andrew Caobianco
2019-12-12

Vertical farming, the practice of growing produce either vertically or in vertically stacked layers, has received growing attention from investors, media, and scholars – specially in most recent decades. Until recently, ...

Assessment of strategic planning for the adoption of the blockchain technology

Luiz, Jonatan Pacheco
2020-02-18

This thesis explores ways to infer if companies are diligently planning strategies to support the decision to adopt the blockchain technology. To that purpose, concepts already introduced in the strategic management ...

Data privacy as a strategic competitive advantage: a case study of how Apple and Facebook use data privacy in their branding process

Trindade, Rafael Ferreira
2020-02-12

The growing number of data breaches in the world has brought the concern about Data Privacy to the mainstream media, raising the public awareness of the consequences of bad harvesting of personal data. Moreover, after the ...

The terroir concept for food products: the case of the cheese market in Brazil

Bottelli, Federica
2020-02-10

Este artigo analisa como o conceito de terroir aplicado a categoria de queijos é compreendido e valorizado pelos consumidores. Terroir é um conceito francês que representa a designação de um lugar englobando três dimensões ...

Local currency bond markets in Latin American economies: a study on evolution and impact in the development of capital markets

Seixas, Isadora Mendes
2020-01-28

The development and expansion of local currency bond market (LCBM) by government and non-government issuers has been one of the main agenda items for policymakers in the last several years. While progress is being made in ...

International trade and economic growth: an exploratory case study based on the country analysis of Colombia, South Africa and Vietnam

Kauerauf, Martin
2020-01-31

This master thesis analyses the impact of international trade on economic growth for emerging markets. Emerging markets are increasing their share in global GDP output and contribute a great share to total GDP growth in ...

The state of impact investment in Latin America: an exploratory study based on the country analysis of Brazil and Mexico

Berkenheide, Peter
2020-01-27

The increasing awareness of sustainability has also taken hold into the financial sector. New investment strategies that aim to integrate economic value creation with investors´ moral believes are on the rise. Impact ...

Doing well by doing good in a globalized world: the moderating effect of internationalization on the relationship between corporate social responsibility and financial performance

Melcher, Maximilian Alexander
2020-02-20

The study proposes internationalization as a novel perspective on the relationship between Corporate Social Performance (CSP) and Corporate Financial Performance (CFP), in another attempt to alleviate the inconclusiveness ...