FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional

Artificial intelligence in the cybersecurity of German Small and Medium Sized Enterprises

Dörpinghaus, Simon
2019-09-12

With the recent boom in big data and the continuous need for innovation, artificial intelligence is carving out a bigger place in our society. Through its cognitive capabilities, it brings new possibilities to tackle many ...

How does corporate venture capital spur innovation? A cross-country analysis between the brazilian and australian markets

Ballestreri, Gustavo da Paz
2019-09-20

Corporate venture capital consiste em uma poderosa ferramenta para empresas gerarem inovação. Esse estudo teve como objetivo identificar quais são os mecanismos e condições que melhor exploram todo seu potencial de inovação ...

Price data market: roadmap, challenges and perspectives in the USA and Europe

Moullec, Matthieu
2019-06

This research analyzes the possibility and means of creating a comprehensive and global price data market spanning. Both businesses and consumer have gained tremendous insights from big data, and data analytics has already ...

Family ownership as a source of growth in Italian luxury fashion companies: the Max Mara case

Palma, Eduardo de
2019-06-08

This study shows evidence that family ownership is a source of multidimensional growth in Italian luxury fashion companies by analysing the empirical case of Max Mara Fashion Group. A sample of 29 Italian luxury fashion ...

Fighting customer churn rate: an exploration of customer defection in financial services

Ferreira, Fernando Lamounier
2019-05-20

Several papers have related customer churn with customer relationship management (CRM) in a wide range of industries. Few empirical studies have analyzed the Brazilian Consortium segment deeply in order to evaluate customer ...

The value of diversity: can a company’s gender diversity levels have a positive influence on its financial performance?

Mazon, Bruna
2019-05-02

This study aims to understand whether higher levels of gender diversity in top 150 global fortune 500 corporations’ board of directors has a positive impact on their financial performance. Also, it seeks to understand what ...

Country of origin Brazil: can Brazilian-Armenian luxury fashion brands be successful in the Russian market?

Babayan, Grant Allen
2019-03-22

The study focuses on the Russian market, where the political situation and the economic sanctions imposed on Russia caused the decrease in the sales of Western luxury brands. The purpose of this study was to evaluate the ...

Competitive advantage and the Brazilian photovoltaic industry

Raineri, Gabriela Fanton
2019-02-19

The photovoltaic solar energy, as an alternative source of electricity, has developed globally at a fast pace in recent years. Curiously, the favorable conditions for the diffusion of this technology in Brazil, such as ...

Motivational theory applied to real estate

Fajer, Philipe Fiks Brukirer
2019-02-22

This paper sets off to better understand motivation in the purchase of real estate of low-income consumers. Classical motivational theories are synergized to create a new framework on motivation on this subject. An exploratory ...

Error management: the different perceptions among managers and individual contributors

Oliveira, Mariana Gonçalves de
2019-02-21

Considering the constant changes in the market, if a company wants to thrive it is necessary to do something unique, to frequently get inputs to support its innovation. In this sense, the error management approach may be ...

The ethical concerns of the fast fashion consumer: a gender perspective

Colnago, Quéren Clemente
2019-01-18

Consumer behavior is been studied by academia since the late fifties. Despite the advances seen in the area, the topic still not fully explored due to the big range of variables that can influence consumers and their ...

Attracting and retaining talent: a comparison between social enterprise and commercial startups in Brazil

Sotirova, Evdokiya Nikolaeva
2019-01-04

The aim of this paper is to identify the challenges and coping practices for attracting and retaining talent in the specific cases of social enterprise and startups which do not have a clearly stated social purpose (which ...

Different approaches toward gender diversity in European boards: a comparison between Germany, Italy and United Kingdom

Robbiano, Margherita
2019-01-22

Many European countries have been introducing different measures to improve gender diversity at companies' top levels. using a sample of Italian, English and German listed companies, we present which impact different ...

Internationalization of Japanese companies in the 21st century: a case study

Richard, Léo Jacques Christian
2019-01-21

Japan is the world’s third-largest economy, enjoys state-of-the-art infrastructure, one of the most qualified labor workforce, a strong education system and it concentrates innovative technologies and unique know-how. Yet, ...

Stereotyped and non-stereotyped advertising: revitalization of Mattel’s Iconic Barbie brand in the current context of feminine empowerment

Marselha, Letícia Boccomino
2018-12-20

Modelos plus size, casais homosexuais com filhos, mulheres em posições de lideranca, uma variedade de etnias e religiões representadas em propagandas de algumas das marcas mais renomadas do mundo. Apesar de estereótipos ...