RSS 1.0FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional
FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional
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Fast fashion retailer’s marketing strategies: brand awareness and customer brand engagement
2020-12-10This study is an exploratory study, with a quantitative approach, carried out through a survey, applied through a questionnaire using an online tool, aimed at consumers in the clothing / fashion sector in France. Its central ... -
Housing microfinance in Brazil: an exploratory study
2021-02-05The housing deficit and lack of access to credit, notably for the low-income populations, are striking problems in emerging countries, especially in Brazil. The fiscal pressure on public housing programs is increasing, ... -
Digital business platforms and sustainability a study about sustainable behaviour
2020-12-11As current environmental problems suggest that present consumption and production patterns are not sustainable, technology has received attention as the mediator between scarce resources and continued economic growth. New ... -
Coupon experimentation and the variables affecting redemption: the strategy of Amaro, a Brazilian fashion DNVB
2020-12-08Os varejistas de vestuário e calçados no Brasil estão pressionando por estratégias de venda inovadoras através de plataformas omnichannel para responder às necessidades de mudança dos clientes. AMARO, uma marca digitalmente ... -
Single vs. multi-factor strategies-improving performance through factor-tilts
2020-12-06This study compares the risk-adjusted performance of 10 single-factor (smart beta) and 75 multi-factor (advanced beta) portfolios over the period of 1992 to 2019. The emphasis is set on testing the performance changes ... -
The development of a favourable ecosystem for private equity firms in Myanmar
2020-12-08The aim of this Master’s Degree thesis is to study the development process of the Private Equity industry in Myanmar considering the major institutional factors that are at play in the so-called ‘frontier markets’. The ... -
International Market Selection for Emerging Markets: evidence from the Italian wine SMEs
2020-11-25In the context of an increasing critical role of Emerging Markets in today’s globalized economy and international trade flows, this study contributes to the research on the topic of International Market Selection (IMS) and ... -
The offline retail for Italian digital-native startups: threat or opportunity
2020-12-09In the last decade, the imminent death of the retail sector has often been predicted. However, quantitative studies demonstrate that this is not the case. Although a disruptive change is indeed in act in this segment, it ... -
The effect of physical activity and body image on the sustainable diets adoption: a comparison between the Italian and Brazilian populations
2020-11-30As society amplifies the discussions and practices on sustainability, the concept of sustainable diets is reaching a broader audience. To accelerate dietary behavioural changes towards more sustainable dietary patterns, ... -
Gold as an effective diversifier for global equities: evidence from developed and emerging markets
2020-11-23Finding financial assets with a low or even negative correlation to equities has become notoriously difficult in the face of global co-integration and the financialization of commodity markets. Gold remains to be one of ... -
Cultural differences in the workplace: a comparative study between French and Brazilian workers
2020-11-13In the current context of globalization, workers from very different countries have come to work with each other. The study of intercultural workplace, and in particular the study of the characteristics of national cultures ... -
EU bank resolution and investing in contingent convertible instruments: an exploratory study of the Banco Popular bail-in
2020-10-29In the wake of the 2008 financial crisis, an extensive toolbox was deployed through Basel III accords to address the eventuality of a bank failure, including the Single Resolution Mechanism, which was put to the test through ... -
How US-China trade friction affects market opening in China: a comparative analysis between US-Japan and US-China trade friction
2020-10-19Since President Trump’s inauguration in 2017, rigorous US-China trade friction has rippled through global economy. Indeed, under President Trump’s America First doctrine, owing to China’s unfair trade practice, China has ... -
Performance gap among Brazilian undergraduate students in online and face-to-face courses
2020-10-19With SARS-CoV-2 pushing many higher education institutions to experiment different teaching formats, online education is becoming a relevant topic in the educational field. In the last twenty years, online education has ... -
Approach to corporate social responsibility management strategy: case comparison study of the United States Ford Motor Company and Germany’s BMW Group
2020-06-05This paper addresses the question, “How do major institutional differences between the USA and Germany explain the dissimilarities in the way Ford and BMW implement their CSR strategies?" This thesis aims to contrast the ... -
Analysis on challenges and strategies for logistics tech startups at Sino-Brazilian cross-border e-commerce market
2020-06-18As the consequence of the rapid development of technology and popularity of Internet, cross-border e-commerce is a modern phenomenon that has been increasingly active since the 21st century, which is a new form of retail ... -
The effects of happiness in the productivity of sales teams
2020-05-28Neste estudo, buscamos descobrir se existe uma correlação entre a felicidade no local de trabalho e a produtividade das equipes de vendas. O estudo começa com a introdução do conceito de felicidade e sua evolução ao longo ... -
Standardization and adaptation in multinational corporations: applied study on Samsung’s marketing mix strategy
2020-04-27O marketing internacional é o processo de planejamento e realização de transações entre fronteiras para criar trocas que satisfaçam os objetivos de indivíduos e organizações (Czinkota & Ronkainen, 2006). A abordagem de ... -
Solo travel: extraordinary experiences and personal transformation
2020-04-16The purpose of this research is to analyze the transformative and enduring effects of extraordinary experiences. For this, the extraordinary experience of solo travel was explored, defined in this work as traveling alone ... -
The asymmetric dominance effect and beer brands
2020-04-07This study aims to explore in which situations the asymmetric dominance effect might happen or not. Some authors suggest that the effect only happen in very rare occasions, where the stimuli is quantitative and clear. As ...
