RSS 1.0FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional
FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional
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Price data market: roadmap, challenges and perspectives in the USA and Europe
2019-06This research analyzes the possibility and means of creating a comprehensive and global price data market spanning. Both businesses and consumer have gained tremendous insights from big data, and data analytics has already ... -
Family ownership as a source of growth in Italian luxury fashion companies: the Max Mara case
2019-06-08This study shows evidence that family ownership is a source of multidimensional growth in Italian luxury fashion companies by analysing the empirical case of Max Mara Fashion Group. A sample of 29 Italian luxury fashion ... -
Fighting customer churn rate: an exploration of customer defection in financial services
2019-05-20Several papers have related customer churn with customer relationship management (CRM) in a wide range of industries. Few empirical studies have analyzed the Brazilian Consortium segment deeply in order to evaluate customer ... -
The value of diversity: can a company’s gender diversity levels have a positive influence on its financial performance?
2019-05-02This study aims to understand whether higher levels of gender diversity in top 150 global fortune 500 corporations’ board of directors has a positive impact on their financial performance. Also, it seeks to understand what ... -
Country of origin Brazil: can Brazilian-Armenian luxury fashion brands be successful in the Russian market?
2019-03-22The study focuses on the Russian market, where the political situation and the economic sanctions imposed on Russia caused the decrease in the sales of Western luxury brands. The purpose of this study was to evaluate the ... -
Competitive advantage and the Brazilian photovoltaic industry
2019-02-19The photovoltaic solar energy, as an alternative source of electricity, has developed globally at a fast pace in recent years. Curiously, the favorable conditions for the diffusion of this technology in Brazil, such as ... -
Motivational theory applied to real estate
2019-02-22This paper sets off to better understand motivation in the purchase of real estate of low-income consumers. Classical motivational theories are synergized to create a new framework on motivation on this subject. An exploratory ... -
Error management: the different perceptions among managers and individual contributors
2019-02-21Considering the constant changes in the market, if a company wants to thrive it is necessary to do something unique, to frequently get inputs to support its innovation. In this sense, the error management approach may be ... -
The ethical concerns of the fast fashion consumer: a gender perspective
2019-01-18Consumer behavior is been studied by academia since the late fifties. Despite the advances seen in the area, the topic still not fully explored due to the big range of variables that can influence consumers and their ... -
Attracting and retaining talent: a comparison between social enterprise and commercial startups in Brazil
2019-01-04The aim of this paper is to identify the challenges and coping practices for attracting and retaining talent in the specific cases of social enterprise and startups which do not have a clearly stated social purpose (which ... -
Different approaches toward gender diversity in European boards: a comparison between Germany, Italy and United Kingdom
2019-01-22Many European countries have been introducing different measures to improve gender diversity at companies' top levels. using a sample of Italian, English and German listed companies, we present which impact different ... -
Internationalization of Japanese companies in the 21st century: a case study
2019-01-21Japan is the world’s third-largest economy, enjoys state-of-the-art infrastructure, one of the most qualified labor workforce, a strong education system and it concentrates innovative technologies and unique know-how. Yet, ... -
Stereotyped and non-stereotyped advertising: revitalization of Mattel’s Iconic Barbie brand in the current context of feminine empowerment
2018-12-20Modelos plus size, casais homosexuais com filhos, mulheres em posições de lideranca, uma variedade de etnias e religiões representadas em propagandas de algumas das marcas mais renomadas do mundo. Apesar de estereótipos ... -
The evolution of wind power in Brazil: analysis of government policy and its effects
2018-12-10Cada vez mais pressionados para investir em fontes de energia sustentável, os governos são influenciados principalmente pelas novas exigências do meio ambiente, dos consumidores e da sociedade. A solução ótima encontrada ... -
Consequences of steel tariffs on imported vehicles: the case of US
2019-12-10This thesis analyses the effect of US steel tariffs on the volume of vehicles imported from the European Union from April 2002 to August 2005. The intent is to fill part of the gap left by the literature on the effect of ... -
Competing online: a netnographic study on twitch influencers
2018-11-21The research, through the analysis of four influencers and the interviews of their staff members aimed to outline the most successful strategies used in building strong personal brands and the related communities. After ... -
A study of French corporate diplomats in Brazil
2018-12-14As multinational companies gain in weight economically and socially in an ever-increasingly globalized world, relations with nation-states and actors from the civil society become more important in order to defend and ... -
What energy source for the light vehicle segment in Brazil?: an electricity, ethanol and gasoline price analysis
2018-11-13The early and widespread adaptation of Flex-Fuel vehicles (FFVs) in Brazil has enabled the country to be a leader for ethanol production and use in the light vehicle segment. However, given the country’s natural resources ... -
Paving the way to ultra-fast fashion: an exploratory research
2018-11-21This research study focuses on a new concept in fashion called ultra-fast fashion. As being underresearched, there is an opportunity for an exploration of what this new concept is, examine its possible differences and ... -
Agroforestry and permaculture as tools to improve farmers’ well-being
2018-11-30Agriculture has been on the spotlight in the recent years: main sector responsible for global warming, food scandals, rural desertification… But this has consequences for the farmers themselves, who are throughout the world ...
