RSS 1.0FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional
FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional
Recently added
Now showing items 1-20 of 270
-
Standardization and adaptation in multinational corporations: applied study on Samsung’s marketing mix strategy
2020-04-27O marketing internacional é o processo de planejamento e realização de transações entre fronteiras para criar trocas que satisfaçam os objetivos de indivíduos e organizações (Czinkota & Ronkainen, 2006). A abordagem de ... -
Solo travel: extraordinary experiences and personal transformation
2020-04-16The purpose of this research is to analyze the transformative and enduring effects of extraordinary experiences. For this, the extraordinary experience of solo travel was explored, defined in this work as traveling alone ... -
The asymmetric dominance effect and beer brands
2020-04-07This study aims to explore in which situations the asymmetric dominance effect might happen or not. Some authors suggest that the effect only happen in very rare occasions, where the stimuli is quantitative and clear. As ... -
The impact of blockchain technology on eco-labelling schemes: a study in the fishing industry
2020-03-17The food industry has an enormous global impact on the environment and our societies. With a broad variety of products available to us consumers, there is a rising demand for knowledge about the production of goods and ... -
Entrepreneurship in Brazil: challenges encountered by French entrepreneurs
2020-03-30This research is focused on the challenges that French entrepreneurs encounter when having a business in Brazil, especially at the opening and while running a business. Brazil has welcomed many French entrepreneurs since ... -
Brand anthropomorphism and its impact on consumer brand identification, brand advocacy and consumer brand engagement on social media
2020-03-12Anthropomorphism has been for long known as a phenomenon that is enrooted in mankind’s history. Its presence and importance are undeniable as it has been noticed in several fields, ranging from religion to marketing. In ... -
Economic sustainability of indoor vertical farming in São Paulo
2019-12-12Vertical farming, the practice of growing produce either vertically or in vertically stacked layers, has received growing attention from investors, media, and scholars – specially in most recent decades. Until recently, ... -
Assessment of strategic planning for the adoption of the blockchain technology
2020-02-18This thesis explores ways to infer if companies are diligently planning strategies to support the decision to adopt the blockchain technology. To that purpose, concepts already introduced in the strategic management ... -
Data privacy as a strategic competitive advantage: a case study of how Apple and Facebook use data privacy in their branding process
2020-02-12The growing number of data breaches in the world has brought the concern about Data Privacy to the mainstream media, raising the public awareness of the consequences of bad harvesting of personal data. Moreover, after the ... -
The terroir concept for food products: the case of the cheese market in Brazil
2020-02-10Este artigo analisa como o conceito de terroir aplicado a categoria de queijos é compreendido e valorizado pelos consumidores. Terroir é um conceito francês que representa a designação de um lugar englobando três dimensões ... -
Local currency bond markets in Latin American economies: a study on evolution and impact in the development of capital markets
2020-01-28The development and expansion of local currency bond market (LCBM) by government and non-government issuers has been one of the main agenda items for policymakers in the last several years. While progress is being made in ... -
International trade and economic growth: an exploratory case study based on the country analysis of Colombia, South Africa and Vietnam
2020-01-31This master thesis analyses the impact of international trade on economic growth for emerging markets. Emerging markets are increasing their share in global GDP output and contribute a great share to total GDP growth in ... -
The state of impact investment in Latin America: an exploratory study based on the country analysis of Brazil and Mexico
2020-01-27The increasing awareness of sustainability has also taken hold into the financial sector. New investment strategies that aim to integrate economic value creation with investors´ moral believes are on the rise. Impact ... -
Doing well by doing good in a globalized world: the moderating effect of internationalization on the relationship between corporate social responsibility and financial performance
2020-02-20The study proposes internationalization as a novel perspective on the relationship between Corporate Social Performance (CSP) and Corporate Financial Performance (CFP), in another attempt to alleviate the inconclusiveness ... -
The development of a scale to measure young millennials' motivations to get entertainment and information
2020-02-03According to an informal interview with the marketing manager of Nestlé in Europe, Fast Moving Consumer Goods companies are still struggling and spending a lot of time and money on researches to understand which are the ... -
Differences between the Chinese and America Greenfield foreign direct investment in Latin America from 2007 to 2017
2020-01-14Using the Global Location Trends database from IBM, this paper attempts to understand the impacts of the Greenfield FDI in the region and analyse, in more detail the Chinese Greenfield investment in Latin America from 2007 ... -
Impact of the transportation infrastructure on the competitiveness level of Ecuadorian companies in the global market
2019-12-10Competitiveness is one of the most important advantage when a country wants to persevere in the global economy. Latin-America has been relegated from the economic growth in the last decades. There are several reasons why ... -
Diffusion of frugal innovation and innovativeness in low-income contexts
2019-12-09This research examines the Diffusion of Innovation (DOI) in Base of the Pyramid (BOP) markets in the context of Frugal Innovation as well as the characteristics of innovative consumers in low-income markets. It is divided ... -
Landownership in the countryside of Portugal and wildfires: a qualitative approach
2020-01Every year in the summer, the news about wildfires happening somewhere in Portugal reaches the world through the media (RTP, 2017; Publico, 2019), and when the winter arrives, everything is fine again, but the cycle repeats ... -
The influence of a company's communicated CSR initiative on private consumer behavior
2019-12-19The aim of this research is to determine if and how the communication of a company’s CSR initiative influences private consumer behavior. Hereby it is also considered whether the consumers’ support of the issue at hand ...
