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Processo de escolha de bancos de imagens: aplicações no marketing business to business
The general objective of this research is to verify which attributes are most relevant to a stock photography agency that represent the purchaser's standards of choice. For this objective to be accomplished, qualitative ...
Análise comparativa de preços: estudo de variáveis influentes na percepção de vantagem de compra
This thesis treats some variables that can influence the consumer’s perception in the context of price’s comparative analysis in a purchase process. These variables were: the products’s offer presentation, study’s respondents ...
Fatores relevantes na escolha de operadoras de telefonia de longa distância no Brasil: a ótica do usuário
This dissertation proposes to analyze how a consumer evaluates the available alternatives on a choosing process of Telecommunication Services in Brazil, specifically, among long distance services. The data were collected ...
Escolha de canais de venda em comércio eletrônico
The electronic commerce has become a channel of advertising, commercialization and distribution of products and services, continuously increasing it¿s importance in terms of both physical and financial volumes, but still ...