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Consumo para obtenção de status: estudo empírico entre meninas pré-dolescentes de São Luis do Maranhão
The consumption of goods from brands in vogue, which symbolize status, popularity, success and social distinction, among those from the same social group in a pre-teenage girls¿ environment, has been a topic for academic ...
Análise comparativa de preços: estudo de variáveis influentes na percepção de vantagem de compra
This thesis treats some variables that can influence the consumer’s perception in the context of price’s comparative analysis in a purchase process. These variables were: the products’s offer presentation, study’s respondents ...