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How can augmented reality add value for companies: benefits and challenges of its application in marketing
The present study aims to gain a better understanding of the reasons influencing the use of AR applied in marketing. Besides its promising success in the literature, there is still a risk that Augmented Reality does not ...
Estratégia de posicionamento no varejo farmacêutico com foco no cliente idoso
The present study aims to present a case study of an integrated pharmacy and how this company has positioned itself in the pharmaceutical retail market before its competitors, with a strategy focused on the elderly client ...