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An evaluation of the Business Model Canvas by technology-oriented startups in Brazil : a qualitative study about the usage of the tool by Brazilian entrepreneurs
The following paper was conducted with the support of several entrepreneurs and startups from Brazil. The aim of the research was to find out which impact the Business Model Canvas, further abbreviated as BMC, has on ...
Venda door-to-door na L'Oréal Brasil: por que a maior empresa de cosméticos do mundo não entra no canal da maior empresa de cosméticos no Brasil?
Por que a maior empresa de cosmético do mundo não entra no canal de vendas da maior empresa de cosméticos do Brasil? O trabalho a seguir tem o objetivo de analisar a L’Oréal Brasil e entender os motivos de ela não atuar ...
Regionalização dos serviços de assistência à saúde: uma nova configuração estratégica da operadora Fesp
The segment supplemental health in Brazil is today substantial importance on the national scene, not only for its breadth and coverage, but also for its economic relevance. In this scenario, there is the segment of medical ...
Estratégia de posicionamento no varejo farmacêutico com foco no cliente idoso
The present study aims to present a case study of an integrated pharmacy and how this company has positioned itself in the pharmaceutical retail market before its competitors, with a strategy focused on the elderly client ...