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Vantagem competitiva que cresce em árvore: um estudo sobre integração vertical na cadeia de papel e celulose do Brasil
Purpose – The aim of this study was to comprehend the main determinant factors for vertical integration in the pulp and paper sector in Brazil, from a perspective of pulp manufacturers. Design/methodology – The research ...
How can augmented reality add value for companies: benefits and challenges of its application in marketing
The present study aims to gain a better understanding of the reasons influencing the use of AR applied in marketing. Besides its promising success in the literature, there is still a risk that Augmented Reality does not ...
Early internationalizing firms in the Brazilian software industry
This paper tries to understand the factors that influence Brazilian software firms to pursue an accelerated internationalization strategy. A literature review gives an overview of existing theories trying to explain the ...
A cross-cultural analysis of Brazilian and German planning orientations
Esta tese investiga se o foco temporal (foco no longo prazo versus foco no curto prazo) influencia a relação entre conscienciosidade e o foco do planejamento (foco no processo versus foco no resultado) entre brasileiros e ...