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Responsabilidade social empresarial no mercado de seguros brasileiro: influências culturais e implicações relacionais
The Brazilian insurance market is the ambience in which this research study takes place in search for a better understanding of how cultural characteristics are related with organizational signs, practices and expectations ...
O setor de seguros e o marketing de relacionamento
The great growth of the market insurer in Brazil brought, to the long one of the last ones, difficulties for the companies to become related adequately with its customers (correctors and insured), compelling them to rethink ...