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O setor de seguros e o marketing de relacionamento
The great growth of the market insurer in Brazil brought, to the long one of the last ones, difficulties for the companies to become related adequately with its customers (correctors and insured), compelling them to rethink ...
Marketing de relacionamento: proposta de um plano de marketing de relacionamento para a Genyus Baterias
The objective of this study is to propose a marketing relationship project to be used for Genyus Batteries in the construction of lasting relationships with relationship chain participants. To make it possible, concepts ...