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Percepção do mercado contratante sobre os pós-graduados com título de MBA
Each day increases the requirements for labor-management specialist. As a result of this increased demand, the market also will require more about this workforce that is the input to business results. This requires the ...
Atitude socialmente responsável ou estratégia comercial: o caso do pacto global
The discussion about corporate obligations toward the various stakeholders began in the postindustrial era and developed to culminate in the creation of rules, regulations, programs and projects focusing on the dissemination ...
Risco de abandono de relacionamento
This paper presents a study carried out with customers with credit card of a large retailer to measure the risk of abandonment of a relationship, when this has already purchase history. Two activities are the most important ...
Marketing glocal': marketing global com estratégias locais como vantagem competitiva de mercado
The objective of this dissertation is to explore and deeply study the concepts about Glocal Marketing, explaining this recent phenomenon, highlighting the importance and the influence of local culture on the marketing mix ...