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Abordagem da análise conjunta no processo decisório de aquisição do serviço de academia de ginástica
The wellness, physical activity and health club market is in great expansion and grownth in the national and worldwide cenarium. In a growing competitive environment, the prediction of of consumer preferences over a product, ...
O efeito das extensões de marca sobre a imagem da marca
The objective of this study is to analyze the effect that a brand extension strategy has on the brand image. The present study is analyzed on the Brazilian context, with a sample of 192 consumers and with two different ...