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How can augmented reality add value for companies: benefits and challenges of its application in marketing
The present study aims to gain a better understanding of the reasons influencing the use of AR applied in marketing. Besides its promising success in the literature, there is still a risk that Augmented Reality does not ...
A cross-cultural analysis of Brazilian and German planning orientations
Esta tese investiga se o foco temporal (foco no longo prazo versus foco no curto prazo) influencia a relação entre conscienciosidade e o foco do planejamento (foco no processo versus foco no resultado) entre brasileiros e ...