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O futuro das ideias: análise estrutural & incertezas-críticas prospectivas para think tanks
The objective of this study is to identify prospective criticai uncertainties for think tanks, important information for the elaboration of prospective scenarios for these organizations. A qualitative approach was adopted. ...
Politica empresarial e suas repercussões na gerencia de imagem de uma organização gerida pelo governo: o caso da Empresa Brasileira de Correios e Telegrafos (ECT)
Considering Business Policy as the major discipline directly linked to the general management of a company, the thesis presents an analysis modef in which Marketing is focused under a new perspective. It analyses the role ...