Browsing FGV EBAPE - Dissertações, Mestrado Acadêmico em Administração by Keyword "Online consumer behavior"
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Do virtual platforms impact user behavior? An experimental comparison between messages on the company's website and Facebook page.
2014-11-14Companies have looked for many new ways to communicate with their customers. In the current scenario, Facebook has proven to be an efficient communication tool between consumers and businesses. This study aims to understand ...