Browsing FGV EBAPE - Dissertações, Mestrado Acadêmico em Administração by Keyword "Hofstede"
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How national culture on consumers' decision-making styles: a comparative study among Americans, Brazilians, Chinese, and japanese in the purchase of cell phones.
2009The influence of the national culture on consumer decision-making styles is investigated using a sample of Americans, Brazilians, Chinese, and Japanese consumers who have purchased a cell phone in the past three years. To ...