Browsing FGV EBAPE - Dissertações, Mestrado Acadêmico em Administração by Controlled vocabulary "Marketing - Estudo de casos"
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2006This research was based on the lack of academic investigations which recognize industrial design as an strategic advantages source. It was chosen to adopt a wide approach, not common in administration researches, through ...
Os impactos da internacionalização e a construção do posicionamento estratégico das empresas brasileiras no cenário globalizado do marketing internacional
2001The goal of this work is to identify the im pacts of the Brazilian intemationalization process resumed at the beginning of decade of ninety and the construction of the strategic positioning along ali ofhis historical cycles. ...