Browsing FGV EBAPE - Dissertações, Mestrado Acadêmico em Administração by Controlled vocabulary "Favelas - Aspectos sociais"
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The price of threat: the role of identity-safe marketplaces in predicting intergroup price sensitivity
2016-04-26In field experiments with subjects living either inside or outside Brazilian slums (n=955), we show that consumers living in slums are less price sensitive, in opposition with recent price sensitivity research. Comparing ...