Browsing FGV EBAPE - Dissertações, Mestrado Acadêmico em Administração by Controlled vocabulary "Facebook (Rede social on-line)"

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Do virtual platforms impact user behavior? An experimental comparison between messages on the company's website and Facebook page.

Lopes, Pedro Henrique de Mendonça
2014-11-14

Companies have looked for many new ways to communicate with their customers. In the current scenario, Facebook has proven to be an efficient communication tool between consumers and businesses. This study aims to understand ...