Consumers and companies on Facebook fan pages: an analysis of online communication strategies for small companies

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000380552000238.pdf (183.2Kb)

Date

2015

Author

Zanette, Maria Carolina

Rosenthal, Benjamin

Abdalla, Carla Caires

Ferreira, Mateus

Brito, Eliane Pereira Zamith

Metadata

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URI

http://hdl.handle.net/10438/23624

Collections

• Documentos Indexados pela Web of Science [875]

Knowledge Areas

Economia

Subject

Facebook (Rede social on-line)

Consumidores

Keyword

Brand community

Innovation

Trust

Facebook fan pages

Consumer