Ballot structure, candidate race, and vote choice in Brazil

Abstract

Although racial injustice and inequality are widely acknowledged in Brazil, recent experimental research concludes that citizens there do not rely on racial cues when voting. In this article, we test for the impact of candidate race on vote choice. We find evidence of identity-based voting in Brazil that interacts with ballot size. When facing a short ballot with only a few candidates, most subjects chose candidates without regard to race or color. But when presented with a large ballot with many candidates, white and brown subjects show a significant preference for same-race candidates. Self-identified black subjects, however, demonstrated a strong and consistent preference for black candidates regardless of choice set size. These results are particularly important given Brazil's electoral rules that provide voters with overwhelming numbers of candidates from which to choose.