Browsing FGV EAESP - CDAE: Teses, Doutorado em Administração de Empresas by Title "Percepções de qualidade, sacrifício e valor: uma investigação em serviços bancários"
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(2005-03-22)This thesis reports a study of perceived value in the banking services. Perceived value is defined as a trade-off between perceived quality and perceived monetary and non-monetary sacrifices. The quality of the relationship ...