Browsing FGV EAESP - CDAE: Teses, Doutorado em Administração de Empresas by Title "Comportamento do consumidor online: perfil, uso da internet e atitudes"
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(2003-10-02)The general objective of this thesis is to provide a better understanding of the online consumer behavior. Five specific objectives were set for the purpose. The first objective was focused on scientific knowledge ordination ...