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The effect of using claim confirming product cues on the product claim credibility: is seeing believing?
The Cue Utilization Theory establishes that all products are made of multiples cues that may be seen as surrogates for the intangible attributes that make up any given product. However, the results of many years of research ...
A influência da informação háptica do gênero e do conhecimento da categoria nas percepções de risco, qualidade e confiança
Marketing literature shows that need for touching products differs among individuals. The information obtained through hands – or haptic information – is important for evaluation of products. This study aims to evaluate ...