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Imagem país na perspectiva dos turistas: o caso do Peru
The objective of this study was to identify the key aspects of the country image definition from the perspective of tourists, in a way that it can contribute to the creation of a country brand. The idea emerged with the ...
Defining student participation and empowerment in higher education
Customer participation has been studied for decades; however, it gained a postmodern perspective around the year 2000. Customers have become co-creators of personalized experiences, moving from the audience to the stage. ...