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Conservatism and asymmetric recognition: some evidences from Brazil
I present evidence of the value relevance of Brazilian accounting numbers under the Ohlson framework. My results suggest that book values are superior to earnings in terms of value relevance. I also show that accounting ...
A internacionalização da publicidade brasileira: 1970/2002
The globalization of the world economy has shaped a complex and challenging landscape for the Brazilian advertising sector. The merger and acquisition movement between advertising agencies, with the consolidation of some ...
Internet: lacuna jurídica ou inferno legal
The quick development of the Internet to include the exchange of goods and services can be compared to the industrial revolution. The total absence of frontiers on the Internet is both admirable and fearful. The growth of ...
A realidade dos negócios na era digital no mercado brasileiro
The Brazilian organizations have been using wide and intensely information and communication technologies to make possible the internal integration among their several areas and external with their vendors, clients and ...
Pop-management: a literatura popular de gestão no Brasil
In this survey, we investigate and analyze the phenomenon of pop-management literature, proposing a reflection about its role in the dissemination and legitimation of new ideas and practices in management. Pop-management ...
A perspectiva do consumidor frente ao comportamento ético empresarial - 2ª parte
There is a trend of more competitive markets, as result of globalization, lower levels of economic growth and other causes. As so, the role played by consumers influencing the behavior of firms might increase. However many ...