Itens para a visualização no momento 11-20 of 147
Consumer perception of Brazilian beef: insights from a quantitative study in Europe
Brazilian beef companies have been very successful in recent years due to a range of external factors. These factors include a favourable climate in Brazil and an abundant supply of natural resources (such as supply of ...
Consumers and biology: an investigation on the evolutionary roots of consumer behavior
This dissertation is a set of three studies focusing on the implications of evolutionary psychology (EP) to consumer behavior research. EP derives from the Darwinian theory of evolution and posits that just as our bodies ...
Relações entre trabalho, consumo e criação de valor para as organizações: o caso Trendwatching
The goal of this thesis is to understand, from the work and consumption categories, how the relation of collaboration networks from a consumer trends firm named Trendwatching are established. Academically, recent literature ...
Ecommerce as internationalization strategy: an exploratory study based on premium fashion brazilian brands: case study of farfetch
As stated by Hoffmann and Coste-Manière (2012) 'The web is a mass medium that contrast completely with the traditional codes of exclusivity associated with the luxury industry, and has long been simply rejected by the ...
Linha de pesquisa estratégias de marketing
Professor Delane Botelho fala sobre a linha de pesquisa Estratégias de Marketing
New challenges in the luxury universe: an exploratory study of the concept of luxury experience in the Brazilian market from the perspective of brands and consumers: a case study of Pati Piva
Luxury has evolved over the centuries; new challenges have created questions of appropriate strategies for brands. Experience and authenticity became important aspects in the field: consumers are enjoying more material ...
Practices in social media in the travel education business
Practices in Social media refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand ...
Processo de tomada de decisão em fundos de private equity no Brasil
Apesar dos princípios da indústria de Private Equity (PE) datar-se do início do século, foi apenas há algumas décadas que este segmento da indústria financeira tomou grandes proporções no mundo e voltou seus olhos para o ...
Percepção de adoção de instrumentos de mensuração de resultados de marketing relacionado à maturidade da indústria
Nesta tese estuda-se a Percepção de Adoção de Instrumentos de Mensuração de Resultados de Marketing (PAIMRM) e a sua relação com a Maturidade da Indústria (MI) à qual as empresas pertencem. Seus objetivos gerais são (1) ...
Trajetória acadêmica: Prof. Jacques Gelman
Professor Jacques Gelman fala de sua carreira nas áreas de administração e marketing