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Incerteza e estratégias miméticas: um estudo sobre isomorfismo estrutural entre 'internet start-ups' no Brasil
This study aims at investigating isomorphic and mimetic strategic behavior among Brazilian internet start-ups, using at once qualitative (semi structured interviews) and questionnaire-based quantitative data (surveys and ...
Teorias em estratégia
Strategic management has rapidly evolved in the last 40 years both as an academic discipline and as a domain of specialized professional activity. Accompanying such development many theories were created to explain the ...
Explorando o potencial de uso do 'made in...' no Brasil
This report presents the key characteristics of Country of Origin from the Strategic Planning and Marketing viewpoints. The basic concepts are reviewed as well as two emblematic experiences: the well-known case of Champagne ...