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Teoria dos custos de transação: o impacto do tipo de investimentos sobre a seleção de canais de marketing
This work intends to review the literature about transaction costs economics, propose a governance structures model and stipulative operational definition for idiosyncratic investments.
Perfil de usuários da Biblioteca Karl A. Boedecker
Artificial Intelligence techniques can be applied to library circulation transactions to generate suggestions of items relevant to patrons and researchers. The Recommendation System presented in this report is based on ...
Marcas de supermercado
This paper is about brands owned by or controlled by retail trade supermarkets. We analyze the market characteristics of the products composing these brands, the consumers perception of same and the modifications in the ...
Práticas e resultados de apreçamento nas empresas brasileiras - 1ª Parte
This report refers to the first part of a research financed by the Center for Researches and Publications (GV-Pesquisa) at EAESP-FGV and supported by the National Council of Scientific and Technological Development. It ...