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International entry modes in Brazil and the CAGE distances effects
The international entry mode choices have a relevant importance for the impact they have on successful internationalization strategies. Many theories have been developed to describe which entry mode may be better than ...
The opportunity of an internationalization process to Brazil: the case of Etai, a french SME
The study had the main objective of providing a French SME with the information needed to analyze the viability of an internationalization process to Brazil, a difficult path strewn with obstacles. Indeed, many French ...