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Impacto da servitização no modelo de negócio de empresas manufatureiras: o caso Scania
Many manufacturing companies search for increasing the participation of services in their business. This strategy is known as servitization and it means an increased offer of combined bundles of products and services with ...
Estratégia de manufatura e estratégia corporativa: um estudo sobre o seu alinhamento em uma montadora de veículos automotores
The manufacturing strategy plays a key role in supporting the corporate strategy in the business, which explains the growing interest in studying the characteristics of the manufacturing strategy and its relevant factors ...