Now showing items 161-163 of 163
A realidade dos negócios na era digital no mercado brasileiro
The Brazilian organizations have been using wide and intensely information and communication technologies to make possible the internal integration among their several areas and external with their vendors, clients and ...
Pop-management: a literatura popular de gestão no Brasil
In this survey, we investigate and analyze the phenomenon of pop-management literature, proposing a reflection about its role in the dissemination and legitimation of new ideas and practices in management. Pop-management ...
A perspectiva do consumidor frente ao comportamento ético empresarial - 2ª parte
There is a trend of more competitive markets, as result of globalization, lower levels of economic growth and other causes. As so, the role played by consumers influencing the behavior of firms might increase. However many ...