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Práticas e resultados de apreçamento nas empresas brasileiras - 1ª Parte
This report refers to the first part of a research financed by the Center for Researches and Publications (GV-Pesquisa) at EAESP-FGV and supported by the National Council of Scientific and Technological Development. It ...
Marcas de supermercado
This paper is about brands owned by or controlled by retail trade supermarkets. We analyze the market characteristics of the products composing these brands, the consumers perception of same and the modifications in the ...
Perfil de usuários da Biblioteca Karl A. Boedecker
Artificial Intelligence techniques can be applied to library circulation transactions to generate suggestions of items relevant to patrons and researchers. The Recommendation System presented in this report is based on ...
Teoria dos custos de transação: o impacto do tipo de investimentos sobre a seleção de canais de marketing
This work intends to review the literature about transaction costs economics, propose a governance structures model and stipulative operational definition for idiosyncratic investments.
Um estudo dos supermercados no Brasil: uma investigação sobre a demanda de mercado, a fatia de mercado e a área de influência
This work is built upon findings of previous studies1 conducted by the author, and aims to offer a contribution to the infant retail theory. We managaed to develop and operationalize the concepts of trading area, market ...
Explorando o potencial de uso do 'made in...' no Brasil
This report presents the key characteristics of Country of Origin from the Strategic Planning and Marketing viewpoints. The basic concepts are reviewed as well as two emblematic experiences: the well-known case of Champagne ...
Comércio eletrônico: uma oportunidade para estreitar o relacionamento entre consumidor e empresas?
The purpose of this essay is to present the key characteristics of Electronic Commerce from the viewpoint of the literature about Distribution Channels and Marketing. An exploratory study conducted among local companies ...