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Consumers and biology: an investigation on the evolutionary roots of consumer behavior
This dissertation is a set of three studies focusing on the implications of evolutionary psychology (EP) to consumer behavior research. EP derives from the Darwinian theory of evolution and posits that just as our bodies ...
Relações entre trabalho, consumo e criação de valor para as organizações: o caso Trendwatching
The goal of this thesis is to understand, from the work and consumption categories, how the relation of collaboration networks from a consumer trends firm named Trendwatching are established. Academically, recent literature ...