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Teoria dos custos de transação: o impacto do tipo de investimentos sobre a seleção de canais de marketing
This work intends to review the literature about transaction costs economics, propose a governance structures model and stipulative operational definition for idiosyncratic investments.
Explorando o potencial de uso do 'made in...' no Brasil
This report presents the key characteristics of Country of Origin from the Strategic Planning and Marketing viewpoints. The basic concepts are reviewed as well as two emblematic experiences: the well-known case of Champagne ...