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Author
    Souza, Ricardo Fasti de (1)
Subject
    Canais de marketing (1)
    Estrutura de governança (1)
    Investimentos (1)
    Investimentos idiossincráticos (1)
    Marketing (1)
    Marketing channels (1)Marketing estratégico (1)Oportunismo (1)
    Planejamento estratégico (1)
Knowledge Area
    Administração de empresas (1)
FGV Units
    Escolas (1)... View More
Date Issued
    2005 (1)
Document type
    Technical Report (1)

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Teoria dos custos de transação: o impacto do tipo de investimentos sobre a seleção de canais de marketing 

Souza, Ricardo Fasti de (2005-11-24)
This work intends to review the literature about transaction costs economics, propose a governance structures model and stipulative operational definition for idiosyncratic investments.

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