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Determinantes do conhecimento do consumidor sobre preços de bens duráveis: um exame em oito categorias de produtos
(2005-12-14)
This thesis deals, based on Estelami and De Maeyer (2004) studies, with subject that merits further academic investigation: the Consumer Price Knowledge for durable goods (ESTELAMI and LEHMANN, 2001). At first, the examination ...