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Um estudo sobre o valor e a reatância nas reações dos consumidores brasileiros frente ao recall de produtos
Responses of Brazilian consumers to product recall, both in terms of consumer satisfaction with the decision process and in terms of subsequent product choice behavior, are explored. A literature review on product recall ...
O varejo de alimentos para consumidores de baixa renda no Brasil
Even considering that a vast percentage of the world population is made up by low-income consumers, relatively very little has been researched about the consumer behavior of this market segment. The major objective of this ...
Imagem corporativa e satisfação do cliente das companhias aéreas brasileiras
The customer orientation is not a recent philosophy in Marketing. However, some economic sectors are not sensitive to such trends, mainly in Brazil. Nowadays, the quality-marketing integration has become concrete in CSM - ...
A revolução do consumidor
This study aims at disclosing the roots of contemporary consumer culture. By emphasizing the relationship between consumption and cultural and political dimensions of social life, this analysis focuses on some processes ...