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‘Less sugar and more sales' - the effects of in-store marketing of diet products during economic expansion and contraction cycles in an emerging market
In response to consumers’ sugar-related health concerns, as well as high government taxes on sugar products, manufacturers can respond by launching non-sugar carbonated soft drinks. A challenge to soft drink manufacturers ...
Distribution strategies for the base of the pyramid: an exploratory study in Brazil
Access has been one of the main difficulties companies have faced in emerging markets (PRAHALAD, 2005). The capillarity of the market, the existence of small, not professionalized and sometimes informal retailers, the lack ...