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Desafios do modelo de franquias no setor de perfumaria e cosméticos brasileiro, sob o ponto de vista de franqueados e franqueadores
The objective of this study is to understand the challenges that could contribute for the franchising to become a representative distribution channel in the Brazilian cosmetic market. The research was conducted from a ...
Distribution strategies for the base of the pyramid: an exploratory study in Brazil
Access has been one of the main difficulties companies have faced in emerging markets (PRAHALAD, 2005). The capillarity of the market, the existence of small, not professionalized and sometimes informal retailers, the lack ...