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Explorando o potencial de uso do 'made in...' no Brasil
This report presents the key characteristics of Country of Origin from the Strategic Planning and Marketing viewpoints. The basic concepts are reviewed as well as two emblematic experiences: the well-known case of Champagne ...
Comércio eletrônico: uma oportunidade para estreitar o relacionamento entre consumidor e empresas?
The purpose of this essay is to present the key characteristics of Electronic Commerce from the viewpoint of the literature about Distribution Channels and Marketing. An exploratory study conducted among local companies ...